AGP Executive Report
Last update: 12 hours agoAtlas Adventure & Camping: Riders are heading into Morocco’s High Atlas for multi-day trips over 3,000m passes, with guides matching horses to skill levels—proof that “active tourism” is still the big draw. World Cup Momentum: Morocco’s tourism spotlight keeps growing as Russian interest rises ahead of summer, with bookings up about 38% year-on-year and Agadir leading the surge. Policy Push, Pushback: Morocco’s new TPME charter is being questioned by business groups, who say it would reach only about 0.02% of firms—an early warning for how tourism-linked small businesses may benefit (or not). Rabat’s Skyline Upgrade: The Mohammed VI Tower and the new Waldorf Astoria Rabat-Salé add fresh hotel capacity and a “Dubai-style” landmark feel to the capital. Health & Safety Watch: Separate from tourism, Morocco-linked international alerts continue, including a deadly cliff search update and ongoing infectious-disease monitoring abroad.
Note: AI summary from news headlines; neutral sources weighted more to help reduce bias in the result.