Cultural Diplomacy in Rabat: The “Zhejiang Celadon Tour” opened at the China Cultural Center in Rabat on Sept 10, drawing 120 guests and spotlighting shared ceramic heritage as Morocco and China push people-to-people exchanges. Tourism Industry Push: Morocco is taking part in the 33rd Arabian Travel Market in Dubai (Sept 14–17), with 17 operators, ONMT oversight, and Royal Air Maroc aiming to secure new partnerships and boost international arrivals. New Direct Air Link: El Al subsidiary Sundor will launch Tel Aviv–Marrakesh flights this winter (two weekly services from Nov 16, fares from $599), as Israeli-Morocco routes continue to reopen. Wellness Tourism: Novak Djokovic will host a “Stillness and Strength” retreat at Amanjena in Marrakech Dec 18–20, combining tennis masterclasses, mindfulness, and included hammam/argan spa treatments. Hospitality Expansion: The Ascott plans 16 new properties across MEAT by end-2028, including a 130-unit Citadines Bab Tangier in Morocco in 2027. Football & Travel Timing: Morocco’s FRMF reportedly rejected Real Betis’ bid to exempt Abdessamad Ezzalzouli from the national camp, keeping AFCON 2027 qualifier plans on track. Regional Disruption Watch: Italy and Spain extended border checks tied to the Ceuta migrant crisis, a reminder that travel planning across the Strait region may face delays.