AGP Executive Report
Last update: 7 hours agoLeisure Tourism: Rabat opened the first AAAEXPO, a four-day Pan-African event bringing together more than 100 exhibitors and tourism stakeholders from around 20 countries. Organizers expect over 10,000 industry professionals, as Morocco positions attractions and entertainment as drivers of visitor growth. Air Connectivity: Ryanair is adding winter routes from Milan to Agadir and Rabat, and extending its Pisa–Rabat service through the season, expanding links between Morocco and Italy. Travel Demand: Morocco’s airports handled 26 million passengers in the first eight months of 2026, up 8.8% year on year. UK visitors also brought strong returns, with 1.3 million arrivals in 2025 spending £1.19 billion. Hotel Investment: Morocco is planning 60,000 additional hotel beds by 2030 as it prepares for the World Cup and targets 26 million tourists. A $250 million Pickalbatros-backed expansion is set to add 7,000 rooms.
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