SOUEAST launches S08 DM in Morocco, expanding into Africa

SOUEAST has introduced the S08 DM in Morocco, marking the model’s African debut after earlier launches in the Middle East and Latin America. The seven-seat hybrid SUV is positioned for long-distance driving, family use and tougher road conditions as the brand widens its footprint across the region.

Why it matters: - SOUEAST is using Morocco as a springboard into Africa at a time when more buyers are shifting from fuel-powered vehicles to new energy mobility. - The S08 DM is designed to address the range, cost and road-condition challenges that shape demand across many African markets. - The launch adds to SOUEAST’s regional push after the model’s rollout in the Middle East and Latin America.

What happened: - SOUEAST officially launched the S08 DM in Morocco on June 5, 2026. - The launch event drew more than 500 guests, including media representatives, customers and business partners. - Maître Gims attended as SOUEAST Morocco’s brand ambassador and performed live at the event. - The S08 DM is positioned as a 7-seat urban comfort SUV.

The details: - The S08 DM uses C-DM high-efficiency hybrid technology. - The SUV has an NEDC combined driving range of more than 1,300 kilometers. - In low-battery conditions, the S08 DM uses 5.3 liters per 100 kilometers. - The powertrain combines a 1.5TD engine with a 1DHT transmission. - The system delivers up to 255 kW of combined output. - The vehicle produces 3,750 N·m of wheel-end peak torque. - Bosch ESP supports stability and safety, with a braking response time of 150 milliseconds. - The S08 DM measures 4,810 mm in overall length and has a 2,820 mm wheelbase. - The cabin uses a three-row, seven-seat layout. - The model includes a 6.4L armrest refrigerator with an independent compressor. - The refrigerator supports temperatures from -6°C to 6°C and from 35°C to 50°C. - The refrigerator can cool from 30°C to 0°C in 10 minutes. - The S08 DM includes a 3.3 kW vehicle-to-load function for outdoor cooking, lighting and entertainment.

Between the lines: - The product messaging is built around practical use cases rather than luxury cues. - Hybrid range and low operating costs are central selling points for buyers facing long trips and uneven fuel economics. - The focus on torque, traction and braking suggests SOUEAST is tailoring the SUV to mixed city, gravel, unpaved and mountain driving conditions. - The seven-seat layout and onboard power features point to family and outdoor-use demand.

What’s next: - SOUEAST said the S08 DM will launch in Egypt and other African markets soon. - The brand expects those launches to deepen its regional presence. - SOUEAST entered Morocco in June 2025 and has since added the S05, S06, S06 DM, S07 and S09 to its lineup. - SOUEAST ranked among the top three Chinese automotive brands in Morocco in the first quarter of this year.